Partner Brand Kit
Resources for sponsors, partners, and organizations who want to promote survivor support through the iCARE Ecosystem. Use these logos, colors, and copy rules in your outreach.
Program Infrastructure
The current programs and infrastructure presented through this application.
Survivor-controlled documentation, evidence organization, and protective infrastructure.
Accountability tracking, referral coordination, and service recovery.
Institutional coordination and consent-based access to support services.
Interstate housing and stabilization coordination across jurisdictions.
What Every Partner Message Should Carry
Survivors lead. Every asset should center their safety, voice, and autonomy.
Promote real support resources, not brand hype. Lead with what helps.
Frame partners, sponsors, and agencies as a coordinated network, not competitors.
Speak to hope and stability — housing, safety, recovery, and accountability.
The Logo and the Mask
Two assets, one rule: the B.E.A.T.\u2122 logo is the foundation and may not be altered; the LevelUp Daily game is the protective mask for any survivor-facing application.
B.E.A.T.\u2122 Logo
Breaking Every Abuse Tactic \u2014 the official logo used on documents, partner materials, and ecosystem branding. Use as-is, never altered.
LevelUp Daily Mask
The game-like interface survivors see on their device. Required mask for any application serving victim safety \u2014 it hides the protective tool from perpetrators.
The LevelUp Daily game is the mask for any application built for victim safety. The B.E.A.T.\u2122 logo itself may not be altered in any way.
How to Apply These Assets
- ✓The B.E.A.T.™ logo is the branding foundation of the ecosystem. It may not be altered, recolored, stretched, rotated, or re-created in any way.
- ✓The LevelUp Daily game interface is the required mask for any application built for victim safety. When an app is used by survivors, the public interface must present as LevelUp Daily; the B.E.A.T.™ logo stays intact behind the mask.
- ✓The mask exists to protect survivors — it hides the protective tool from potential perpetrators who may have access to a survivor’s device. Partners must never expose the B.E.A.T.™ interface in material that could reach a perpetrator.
- ✓Use the official B.E.A.T.™ logo image as-is. Do not remove the ™ symbol, the awareness ribbon, the shield emblem, or the icon row.
- ✓The LevelUp Daily mask may be shown freely in partner outreach to illustrate the discreet, game-like experience survivors see on their device.
Do Not
- ✕Do not recolor, stretch, or modify the B.E.A.T.™ logo.
- ✕Do not show screenshots of the survivor-facing B.E.A.T.™ interface in public material — show the LevelUp Daily mask instead.
- ✕Do not strip the awareness ribbon, shield, or trademark symbols from the logo.
- ✕Do not imply the mask is a separate brand — it is a protective disguise, not a partner logo.
Color Palette
Domestic violence purple ribbon–inspired. Calm, institutional, protective, accessible.
Primary ribbon identity, main badge accents, section headers, advocacy elements.
Main DV ribbon color, callout accents, active states, ribbon overlays.
Background panels, secondary cards, calm interface surfaces.
Institutional backgrounds, navigation, dashboards, official documents.
Verification, official seals, badge borders, certification, court-ready status.
Page backgrounds, cards, whitespace, document readability.
Body text, secondary UI, neutral metadata.
Emergency-only actions, risk warnings, urgent but non-triggering alerts.
Color Usage by Context
DV Purple Ribbon Gradient System
Colors to Avoid
Trauma-informed design avoids colors that trigger fear, alarm, or re-traumatization. The B.E.A.T.™ palette prioritizes calm, protection, and institutional trust.
Partner Copy Rules
How partners, sponsors, and organizations should speak about the iCARE Ecosystem when promoting survivor support.
Do
- ✓Lead with the survivor: “survivors,” not “victims,” when speaking about people who use the platform.
- ✓Use approved taglines exactly — e.g., “Protect • Respond • Prevail” for B.E.A.T.™.
- ✓Frame partners as a coordinated network that keeps survivors safe and supported.
- ✓Promote real resources: housing, legal aid, counseling, and the secure documentation vault.
- ✓Keep tone calm, protective, and hopeful — focused on stability, recovery, and accountability.
Avoid
- ✕Fear-based or alarmist language, graphic abuse imagery, or shock visuals.
- ✕Revealing survivor identity, location, or any case detail in partner materials.
- ✕Claiming the platform “cures,” “guarantees safety,” or replaces law enforcement or attorneys.
- ✕Implied endorsements from agencies (DOJ, HUD, hospitals) without a signed agreement.
- ✕Altering logos, taglines, or colors outside the approved palette in this kit.
Sample Partner Lines
Approved starting points for partner copy \u2014 keep them intact or adapt the framing, not the promise.
“Stand with survivors. Document, protect, and rebuild — through the iCARE Ecosystem.”
“We partner with the iCARE Ecosystem to connect survivors with safe housing, legal support, and secure documentation.”
“A Better Future for All — join the iCARE network in supporting survivors.”
Read the iCARE Blog
The latest stories, partner spotlights, and ecosystem updates \u2014 open to everyone.